Confidence and Comfort at Home

A homely, pampering and comfortable lingerie collection created for every woman

An exclusive collaboration between Flair Copenhagen and Club Lemonade by Sandra Willer

With the 2021 theme of the "Choose To Challenge" campaign, the International Women's Day is around the corner. For the occasion, Flair Copenhagen and Club Lemonade couldn't be more excited to celebrate the achievements of all the women out there and valuing their contributions across the world. Indeed, as two female-founded brands, Flair and Club Lemonade are going to release a special lingerie campaign that aims at celebrating women's bodies, by empowering and encouraging their confidence and well-being.

We want to encourage women to feel beautiful, confident and comfortable, in particular during these endless smart-working days at home. This is why we launched a collection of timeless, sustainable silk lingerie that reminds us how incredible and beautiful our bodies are.

More than ever, this year has taught us how important it is to continue taking care of our body, especially in challenging times. Small, pleasant everyday treats have tremendous power to lighten the heavy load we are all carrying in lockdown.

Everybody has their own perfect recipe to cheer up and take care of oneself: for us this magic combo consists of a good workout, healthy meal, a glass of wine, and comfortable clothing from a natural material that will make us feel beautiful and at ease all day.

And it is not just a matter of comfort, but health and physical well-being. As we talked about in the blog article Why is silk beneficial for our skin?, studies have proven that this material has incredible powers and long-term skin and hair benefits. Besides being hypoallergenic, it is warm or fresh depending on the season and the body temperature, always promising a feeling of relief. And finally, it contains natural proteins that slow down the skin ageing process and maintains the moisture in our hair and skin. 

Available in classic black, champagne, bordeaux and silver grey, this silk lingerie collection is for every woman that seeks comfort, elegance and timeless fashion pieces.

Let’s celebrate International Women’s Day!

Use code MARCH8 to get 100 DKK off 2 sets of silk lingerie

In line with our sustainability values, the collection is limited edition, meaning that we will only produce a limited number of lingerie sets.

Meanwhile, we wish you a great and inspiring International Women’s day, year and decade!

And if you want to read more about our sustainable approach, the benefits of silk and our timeless home-wear collections, check out our SILK BLOG here.