It Is Going To Be A Silky Christmas!
Sandra Willer X Flair Copenhagen
Flair partnered up with the popular influencer and blogger Sandra Willer, founder of the Danish fashion brand Club Lemonade, to create the very first silk lingerie collection. The beautiful underwear collection features a delicate wireless bra and elastic panties made with the highest quality Italian silk. The set is available in four colors – Bordeaux, Black, Champagne and Silver Grey.
This collection is all about sustainability, comfort and affordable luxury
This capsule collection is produced sustainably with 100% upcycled silk and with a fair price point in mind.
We are so proud to collaborate with such an amazing woman like Sandra, besides her career, she is on her path to becoming a mindful coach. Read further to hear her thoughts on this collection.
The collection you and Flair created together is simply beautiful! Why did you choose to work with Flair Copenhagen and how their philosophy fits your lifestyle and principles?
Right from when I saw Flair Copenhagen, I knew we had not only shared values but a shared passion for silk! There is something timeless about silk, and their upcycled and sustainable approach to it really inspired me. Since we had some shared visions and common denominators in our businesses, I thought; why not create something together?
Can you tell me more about the collection? Who is it for?
For the woman who loves everyday luxury and timelessness. I actually think the designs are pretty ageless and appeal to many different demographics. The inspiration came from wanting to do a lingerie design like this for a while and wanting something like this in my wardrobe myself. I always think: if I'm missing this product, most likely someone else is too! It's essential that it is comfortable and flattering at the same time.
How did your social media and blogger career start?
I started my old blog at the tender age of 15, and things went from there! I started growing a following on my pink platform, and the quickly other social media became relevant such as Instagram and youtube. Today I don't have the blog anymore, but focus on my other channels and building my brand on the side. The last year I've also been podcasting, which has been really fun.
How is the podcast called? And what do you talk about in this special and personal space?
The podcast is called Sandra's Space - because it is my space to talk about whatever I want. Typically the topics are deeper, I like to go into different subjects and even though I love the other social media, it can be hard to wrap everything up in an Instagram caption. The podcast allows me to reflect and speak openly about everything from body image to relationships and loneliness. I hope that those who listen, see it as talking with a friend and sharing insights. I try to make it a very non-judgemental space and make room exploration. We tend to see things as very black and white, but very often they are grey.
My final question is about your own brand. Can you tell me more about Club Lemonade? What is the brand about and why did it start?
I started Club Lemonade originally creating bodystockings because I could never find the perfect ones! I wanted some that I could use for going out with a pair of jeans, without them becoming too lingerie-esque. I knew I wanted the universe to be fun and playful, but always keeping the feminine silhouette in mind - combined with comfort. I never go for things that are uncomfortable myself, so it's essential to me that all my designs are nice to wear.
By Elisa Laderchi